Students will learn each topic using examples of real-life situations and conflicts, analysing complex business development projects.
Learning by Doing
Students will have to develop different case studies throughout the programme, as well as the ‘Football Business Development Project’ mentored by an experienced club manager.
Learning from Practitioners
All sessions will be delivered by football and sports professionals who are on the pitch and have experience with club management challenges. Our faculty boasts experienced practioners from a wide range of football clubs and sporting institutions.