Workshop

Focus: Context, purpose, and the social impact of football clubs

• The history and mission of football club charities
• Introduction to sport for development & social impact
• National frameworks (Premier League Charitable Fund, FA, Sport England)
• Identifying local community needs and aligning club values

Focus: Turning your passion into reality and effecting change

• Support required to make your Vision a reality
• Legal process including Charitable registration
• Key elements required for success
• Impact of Former Player Engagement in programmes and projects                         

Focus: Connecting meaningfully with diverse communities

• Trust-building and cultural competence
• Engaging priority groups (youth, women, ethnic minorities, disabled)
• Principles of inclusive programme design to boost participation
• Community champions and peer-led outreach

Focus: Protecting participants, staff, and your organisation

• Legal and ethical responsibilities
• FA/Premier League safeguarding protocols
• Case studies and incident response
• Embedding safeguarding culture in delivery

Focus: Proving and improving community impact and storytelling

• Introduction to monitoring and evaluation (M&E)
• Developing KPIs and impact indicators, using data to adapt and improve
• Advocating for community through Media, social media, and club communications
• Telling authentic stories that change minds

Focus: Securing sustainable funding

• Types of funding (grants, sponsorships, CSR, local government)
• Writing compelling proposals (need, solution, evidence)
• Budgeting and outcomes-focused bids
• Managing funder relationships and reporting

Focus: Strategic relationship building

• Negotiating services, in-kind support and formal agreements
• Maximising the brand of the Football Club and Trustees engagement
• Adapting to a change of ownership and managing upwards
• Working together commercially and within the public sector  

Focus: Effective leadership and team management in community settings

• Coaching vs managing styles
• Staff wellbeing and performance support
• Managing volunteers and sessional workers
• Inclusive leadership and cultural intelligence

Focus:  How to turn a vision into success

• Researching local needs and baseline evaluation
• Importance of Partnerships and Donors
• The Funding Process
• Dreams become a reality - programme development and access for all the community    

Focus: Long-term vision and creating lasting impact

• From programme to strategy: scaling what works
• Embedding learning, succession and legacy
• Innovation in social impact through sport (tech, sustainability)
• Visioning next 3–5 years of community trust work