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Workshop
Sports events and project management
The central component of football has always been the matchday - the vast column inches, the blogs, websites, fanzines, podcasts and radio call-ins would not exist without the ‘show’. At certain clubs, it’s the hottest ticket in town, and to some the stadium is their place of worship.
This module will explore how matchdays and other club events are planned and executed, and will also delve into principles of Project Management and Critical Thinking.
Course Objectives and Target Audience
Course Content
- Matchday operations
- Budgeting and financial management
- Risk management and contingency planning
- Stadium operations
- Travel logistics
- Working with other stakeholders
- Developing marketing campaigns
- Fan engagement and outreach
- Sponsorship acquisition
- Software
- Data management and analysis
- Communication and collaboration
Course Delivery
Course Length
The length of the course is 6 weeks.
Language
This course is delivered in English.
Schedule
• April – May 2026
• Tuesday and Thursday 17:00-19:00
Location
Online virtual learning environment
Certification
Students will receive certification issued by the PFA Business School in Sports Events and Project Management.
Fees & Grants
The programme admission fee is £2,000 +VAT. Current and former PFA Members can apply for a grant of £2,000 +VAT to enrol in the programme at a lower cost.
