Workshop

• Entrepreneurial mindset: translating elite performance behaviours into business success

• Identifying opportunity: what defines a strong, scalable business idea

• Problem identification: recognising real-world challenges worth solving

• Leveraging athlete transferable skills in business environments

• Early-stage idea development and exploration

Practical Focus:

• Entrepreneurship case studies from athlete founders

• Understanding key sectors: property, FMCG, fashion, hospitality, education, sport, luxury and tourism

• Benchmarking successful businesses and athlete-led ventures

• Assessing market entry opportunities and growth potential

  Practical Focus:

• Entrepreneurs in education and global ventures

• Designing a compelling value proposition

• Understanding customer pain points and value creation

• PESTLE analysis and market context evaluation

• Building differentiated and competitive solutions

  Practical Focus:

• Building businesses within the sports sector.

• Applied Workshop: refining the core problem your business addresses and the solution it provides

• Business Model Canvas: translating ideas into structured ventures

• Defining customers, channels, revenue streams and cost structures

• Identifying key partners, activities and resources

• Leveraging AI and digital tools to streamline operations

  Practical Focus - In -person experience:

• Collaborative working sessions with mentors and peers

• Real-time feedback on early-stage ideas

• Guest speaker: athlete founder journey and transition into entrepreneurship

• Market segmentation, targeting and personal development

• Market sizing and validation strategies

• Conducting effective customer interviews

  Practical Focus:

• Building ventures within hospitality and consumer
  sectors

• Market segmentation, targeting and personal development

• Competitor mapping and SWOT analysis

• Identifying trends, gaps and positioning opportunities

  Practical Focus:

• Entrepreneurship in nutrition, wellbeing and performance sectors

• Designing a minimum viable product (MVP)

• Service blueprinting and operational delivery

• Iterative testing and development cycles

  Practical Focus:

• Applied workshop: developing an MVP or prototype concept
• Industry insights: retail and apparel business models

• Core revenue models and monetisation strategies

• Pricing frameworks and positioning

• Resource planning and early-stage forecasting

  Practical Focus:

• Athlete-led foundations and social impact ventures

• Cost modelling and cash flow forecasting

• Break-even analysis and unit economics

• Building financially sustainable business models

  Practical Focus:

• Real estate investment pathways

• Building a strong brand identity

• Leveraging athlete credibility and audience

• Developing authentic and impactful narratives

  Practical Focus:

• Creating your brand story and positioning strategy

• Understanding sales processes and commercial frameworks

• Developing a go-to-market strategy

• Partnerships, distribution and revenue growth

  Practical Focus:

• Technology and data-driven business opportunities

• Setting up a company, including UK and international considerations

• Legal structures, compliance and governance

• Structuring partnerships and mitigating risk

   

• Structuring a compelling investor pitch

• Understanding what investors look for

• Communicating vision clearly and confidently

  Practical Focus:

• Designing a professional pitch deck

Business Plan & Investor Pitch Day (Face-to -Face):

• Finalising a complete, investor-ready business plan

• Refining financials, strategy and commercial narrative

• Preparing high-quality investor documentation

In -person pitch experience:

• Each participant delivers a 15-minute live pitch of their business idea
• Followed by a structured Q&A with investors, entrepreneurs and industry experts
• Real-time, actionable feedback on: Investment readiness, Commercial viability, Clarity of proposition and differentiation

Practical Focus:

• Exposure to a panel of potential investors, including financial institutions, angels and industry leaders

• Opportunity to build confidence presenting under pressure, replicating real investment environments

• Peer learning through observation of multiple pitches and approaches

• Investing in football clubs: structures, strategy and ownership models

• Financial, operational and governance considerations

• Transitioning from athlete to investor 

Practical Focus:

• Experiences from athlete-investors and football business leaders