Workshop
Fan Engagement and Commercialisation in Women’s Football
This course explores the role of fan engagement, marketing and commercial growth in women’s football.
Participants will examine how brands connect with fans through storytelling, social media and matchday experiences, while developing a practical understanding of the commercial strategies that support club growth.
The course covers key areas including sponsorship, partnerships, ticketing and premium experiences, giving participants insight into how women’s football can continue to build stronger audiences, revenues and long-term value.
Course Objectives and Target Audience
Course Content
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Strategic marketing foundations
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Image licensing
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Women’s football fans and the matchday experience
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Social media and activation plans
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Club sponsorships
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Commercial partnerships
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Club ticketing and VIP packages
Course Delivery
Course Length
3 months.
Language
This course is delivered in English.
Schedule
February 2026.
Location
Online virtual learning environment.
Certification
Students will receive a Certificate in Fan Engagement and Commercialisation in Women’s Football.
Fees and Grants
The programme admission fee is £2,000 +VAT. Current and former PFA members can apply for a grant of £2,000 +VAT.
