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Workshop
Football broadcasting and media management workshop
The art of communicating with fans through the football media is one that is constantly changing.
There are more platforms than ever before, and there are more questions to be answered. Different channels and publications will ask different questions with different agendas. The challenge is to get them all to hear the answer that you want to give.
The PFA Business School has worked with communication professionals to design a programme that offers practical guidance in how to deal with real-life situations that confront coaches, managers and players on a daily basis in football. We have enlisted the very people whose job it is to try to get you to say something you don’t want to say, and asked them to instruct you in how to avoid that!
Course Objectives and Target Audience
Course Content
- Who we are and how we say it: Communication skills
- What we say: Building content and creating a story
- Managing personal emotions to handle communication
- Facing communication challenges
- Communication in media interviews and press conferences
- Public speaking and conferences.
- Communications in social media.
- Communications for crisis management.
Course Delivery
Course Length
The length of the course is 5 weeks.
Language
This course is delivered in English.
Schedule
• February – March 2026
• Tuesday and Thursday 17:00-19:00
Location
Online virtual learning environment
Certification
Students will receive certification issued by the PFA Business School in Football Broadcasting and Media Management.
Fees & Grants
The programme admission fee is £2,000 +VAT. Current and former PFA Members can apply for a grant of £2,000 +VAT to enrol in the programme at a lower cost.
