Workshop
Player Entrepreneurship Programme
The Player Entrepreneurship Programme is designed to give current and former professional footballers the knowledge, tools and confidence to build and grow successful businesses.
Combining academic frameworks with real-world insight from industry experts, investors and athlete entrepreneurs, the programme takes participants through a structured journey from idea development to investor-ready business planning and live pitch delivery.
Course Objectives and Target Audience
Course Content
- Translating athlete mindset and performance behaviours into business success
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Identifying scalable business ideas and real world problems worth solving
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Exploring industries and benchmarking successful ventures
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Developing clear value propositions and strategic positioning
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Building business models, defining revenue streams and operational structures
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Conducting market analysis, segmentation and customer validation
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Assessing competition, trends and positioning opportunities
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Designing MVPs and developing products or services for launch
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Understanding revenue models, pricing strategies and business viability
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Financial planning, including cash flow, cost modelling and forecasting
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Branding, storytelling and leveraging athlete identity
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Developing go-to-market strategies and commercial partnerships
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Structuring companies, legal frameworks and risk management
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Preparing investor pitches and building compelling pitch decks
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Developing full business plans with clear financial and strategic narratives
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Delivering a live investor pitch and refining ventures through expert feedback
Course Delivery
Course Length
The length of the course is 3 months.
Language
This course is delivered in English.
Schedule
• Starts December 2026.
Location
Online virtual learning environment.
Certification
Students will receive a Certificate in Player Agent Workshop .
Fees and Grants
The programme admission fee is £2,000 +VAT. Current and former PFA members can apply for a grant of £2,000 +VAT.
